Flutter Entertainment has underlined its intent to lead Italy’s new online gambling market by relaunching the online bingo offering of Sisal.
The relaunch of the Sisal Bingo Sala is led by Tombola, which has developed a localised platform that integrates with its existing Tombola Italia customer pool to offer instant liquidity for games—bringing significantly enhanced prize pots and real-time engagement to the Italian market.
As detailed to media: “Sisal’s bingo customers now get to enjoy Tombola’s proprietary bingo product as an integrated feature on their app and website.”
Flutter marks the launch as a flagship moment in executing its “Flutter Edge” strategy—a framework that capitalises on cross-brand synergies in product development, technology, and scale. Tombola, acquired in 2022, is Europe’s largest online bingo operator and a leading provider of soft real money games.
Games remain Sisal-branded to preserve local identity but are powered by Tombola’s proprietary product suite, which is now fully embedded within Sisal’s mobile and desktop platforms.
The launch coincides with a significant regulatory shift in Italy. In 2025, the Italian government relaunched its online gambling market under a new €7 million licensing regime. The market restructuring has seen 46 operators commit to acquiring licences for their respective brands—including international groups such as Entain, LeoVegas, and Betsson.
Against this backdrop, Flutter has declared its ambition to become Italy’s outright market leader, operating a portfolio that includes Betfair, Tombola, and Sky Bet Italia, in combination with its acquired national champions Sisal and Snaitech (SNAI), across both online and retail channels.
Under the Flutter Edge programme, the technology platforms of Sisal and SNAI continue to be upgraded and customised enhancing UX, price competitiveness, and new cost controls across sports betting and online casino segments.
In a statement, Rosangela Robbiani, Chief Product Officer at Flutter Southern Europe and Africa (SEA), said: “We’re thrilled to see this combination happening, as Italy proves once again to be a fertile ground for collaboration across Flutter’s brands, particularly within Southern Europe and Africa.
“Leveraging the advantages of the Flutter Edge, we’re unlocking new ways to enhance the customer experience. Sisal has a long-standing track record in pioneering product innovation: this initiative is a clear example of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value for our players.”
The first phase of the integration introduces Super Bingo, a new 75-ball format exclusive to Italy, offering full house prizes significantly larger than anything previously available on the market. By merging the player liquidity of Tombola Italia and Sisal, customers now benefit from bigger jackpots and a more dynamic bingo experience.
Marion Ryan, Managing Director at Tombola, added: “This is a hugely exciting moment for Tombola, as we take the next step in our evolution and bring our award-winning bingo product to Sisal’s players in Italy. The ability to seamlessly integrate and scale our platform for future partnerships represents a fantastic opportunity for Flutter to transform the bingo proposition, both within our existing markets and beyond.”
Later in 2025, the collaboration will deepen with a Tombola-led upgrade of Sisal’s online casino platform. This will feature chat-based player engagement, signature side-games, and a tailored soft-gaming ecosystem designed to enhance social play and entertainment.
Flutter views the Italian integration as a blueprint for expanding Tombola’s reach across other regulated markets—demonstrating how platform excellence, localised execution, and group-wide collaboration can redefine digital gaming experiences in Europe.
The post Flutter relaunches Sisal Bingo powered by Tombola appeared first on iGaming Expert.
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