Bragg Gaming Group allays fears over cybersecurity incident

Bragg Gaming Group experienced a “cybersecurity incident” last week but has said there is no indication that player personal data was impacted.

The incident took place in the early hours of 16 August. Bragg said it took immediate steps to mitigate any potential impact including enlisting the support of cybersecurity experts to deal with the matter.

According to Bragg, preliminary investigations have found that the data breach was limited to the internal computer environment. It also said there is no evidence to suggest that personal information was affected.

Bragg also maintained the cybersecurity incident had no impact on its ability to operate as normal. In addition, the provider said it has not been restricted from accessing any data that was subject to the breach.

“We are committed to data safety,” Bragg said in a short statement. “We’re taking the matter very seriously and ask customers and partners for their patience as we seek to remediate the situation.”

Bragg did not share any further details of the incident but said it would update the market with any new developments.

Player data breaches across the sector

Bragg joins a number of other gambling companies to have been targeted by data breaches in recent months. In July, Flutter Entertainment launched an internal investigation after customer data was leaked across its UK Paddy Power and Betfair products.

A “significant part” of Flutter’s UK customer base across Paddy Power and Betfair were affected. This included user names, email addresses and first lines of home addresses among the information taken.

Questions were also raised over Merkur Entertainment after a serious player data breach was discovered by an ethical hacker across its gambling sites in Germany.

On 15 March Lilith Wittmann published an exposé on a player data security breach she had discovered across a number of Merkur Group’s B2C sites.

Wittmann said she accessed sensitive player data through a GraphQL query, including banking details and sign-up information. This data belonged to those holding accounts across Merkur’s Slotmagie, Crazybuzzer and Merkurbets sites.

A spokesperson said the company had taken swift action and had collaborated with top cybersecurity experts to further harden its defences, “to ensure even greater protection for the players”.

Legal experts warned the breach could have wider consequences for the company from the German gambling regulator.

Higher costs offset revenue growth in H1

Bragg’s incident took place just a few days after it published its financial results for the first half of 2025. These revealed a 6% year-on-year increase in group revenue to €51.6 million ($60.4 million).

Bragg picked out several factors that contributed to growth in H1. These include rolling out new content with Fanatics in New York, New Jersey and Connecticut, as well as agreeing an exclusive content development agreement with Hard Rock Digital. In addition, it built on its position in the newly regulated Brazilian iGaming market through a link-up with RapidPlay.

Bragg lowers FY guidance after mixed H1

Adjusted EBITDA was able to increase by 7.1% to 7.5 million for the half. However, this did not stop Bragg reducing its full-year guidance.

Previously, it anticipated double-digit growth in revenue and adjusted EBITDA.

Now, Bragg said the impact of higher gaming taxes and market softness in the Netherlands and headwinds in Brazil, as well as broader market conditions impacted key regulated markets.

As such, FY revenue will hit between €106 million and €108.5 million, down from €117 million to €123.0 million. In addition, adjusted EBITDA guidance was lowered from €19 million to €21.5 million to €16.5 million to €18.5 million.