GRID acquires Bayes Esports assets to boost esports betting division

Berlin-based data and technology company GRID has taken over the intellectual property of Bayes Esports following the firm’s liquidation proceedings.

The acquisition is set to strengthen GRID’s betting arm, GRID Bet, and deepen its role in the fast-growing esports sector.

Bayes technology integrated into GRID platform

The agreement transfers nearly a decade of Bayes’ work into GRID’s system, including live data trading solutions, prediction models and fan engagement tools. All of these will now run on the GRID Data Platform and make exclusive use of GRID’s official esports data.

According to GRID, the addition of Bayes’ assets will speed up product development and widen the company’s capacity to deliver innovative services, particularly in the regulated betting market.

Moritz Maurer, Founder and Chief Executive of GRID, said the deal was a major step forward: “The acquisition of Bayes assets further accelerates GRID’s capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular.”

The move comes at a time when betting linked to esports is gaining momentum worldwide, with integrity and audience engagement seen as key to sustaining growth.

Esports market continues rapid growth

The wider esports industry has been on a steep upward curve, both in audience numbers and commercial value. Industry research shows global viewership reached about 611 million people in 2024 and is forecast to climb to nearly 641 million by 2025.

Much of that expansion is being driven by Asia-Pacific, which now represents more than half of the global fan base.

Financially, the sector has also grown in step with its popularity. Sponsorship deals and media rights generate the majority of revenues, while high-profile tournaments are drawing record engagement. Last year’s League of Legends World Championship, for example, peaked at close to seven million simultaneous viewers.

Market analysts expect that revenues will continue to accelerate over the next decade as regulated betting, streaming platforms and interactive fan services establish themselves as pillars of the industry.