The legacy betting brand has named a new head of group marketing.
UK.- The Pools has appointed Gemma Strath-Billington as its new head of group marketing as it aims to increase the presence of its legacy brand name in the UK betting market. Strath-Billington previously worked at Betfred, joining as head of offline marketing in 2006 before becoming group head of marketing in 2014.
After leaving Betfred, she headed to Iceland, where she worked on a repositioning and rebrand project. She has also worked with Play Music Today and GigPig. She will now oversee The Pools brand, digital and consumer engagement strategy. She will report to COO Steve Talbot and work closely with CEO James Arnold.
Strath-Billington stated: “I’m excited to join James, Steve and all the team at The Pools, who have done such an amazing job in recent months in delivering a game-changing relaunch.
“The Pools is such an iconic and cherished brand and I am delighted to take both customers new and old with us as we enter a bright next chapter.”
Arnold added: “Gemma’s wealth of experience in the sector and track record of delivering successful brand campaigns made her the ideal candidate for the role and we’re delighted to have made this appointment.
Meanwhile, the Pools has started working with the Manchester-based digital agency ActiveWin for affiliate and acquisition marketing. The move is part of The Pools’ digital strategy following its migration earlier this year to Gaming Innovation Group’s SportX sportsbook and CoreX iGaming platform
ActiveWin, which has worked with the likes of Betfred, Rank Interactive and NetBet, will aim to expand The Pools’ online presence and player acquisition through data-driven performance marketing.
Strath-Billington commented: “For more than 100 years, The Pools has been the place for great games that are easy, fun and affordable to play. Partnering with ActiveWin allows us to reach new audiences while maintaining the trust, value and enjoyment that have defined The Pools for generations.”
ActiveWin Managing Director, Joshua Gamble, added: “We’re proud to be working with one of Britain’s most iconic gaming brands. The Pools’ digital transformation shows real ambition, and our goal is to help amplify that through smart, targeted marketing that drives measurable results.”
The appointment comes as The Pools continues with its rebrand and its ‘True Originals’ television and video on demand advertising campaign, which stresses the brand’s nostalgia value. Other appointments in the past 12 months include Chris Williams as head of product and Matt Knowles as head of CRM.
More Information & Source
Original Source:
Visit Original Website
Read Full News:
Click Here to Read More
Have questions or feedback?
Contact Us
