Winvia debuts on London Stock Exchange following £40m IPO

The prize draw and igaming operator has launched its stock market listing on the AIM.

UK.- Winvia Entertainment has begun trading on the London Stock Exchange under the ticker WVIA. The firm, which operates in the prize draw sector in Britain and also runs igaming brands in Romania, raised £40m through its its initial public offering on the Alternative Investment Market (AIM), which has more flexible regulatory requirements than the main exchange.

Winvia entered the market with an estimated valuation of £205m. Company leadership said the capital raised would be directed toward expansion initiatives as it seeks to capitalise on an opportunity for consolidation within the UK’s fragmented prize draw industry. It also expects the listing to strengthen its brand visibility and credibility, providing a “discipline and structure” for long-term operations.

Formed in 2024 through the integration of Crowd Entertainment and its subsidiaries, Winvia’s British portfolio includes BOTB, Dream Car and Click Competitions, which joined the group earlier in 2025. In Romania, it manages the Princess Casino and Luck.com brands. It also has technology platforms and B2B solutions.

CEO Mihai Manoila described the stock market listing as a pivotal milestone. “We’ve built a profitable technology-led business across two dynamic markets,” he said. “Listing provides the visibility and momentum to accelerate our next phase of growth”.

The British prize draws and competitions sector has seen a spate of activity, with Australia’s Jumbo Interactive recently buying Dream Car Giveaways (DCG), a digital prize draw platform. However, there have also been calls for more scrutiny of the sector.

The sector is currently unregulated, with operators not needing to have a gambling licence. Regulated lottery operators see this as unfair competition and criticise the sometimes low proportion of revenue that goes to good causes.

The Gambling Commission has recognised that prize draws and competitions (PDCs) may be eating into lottery revenue. However, in July, gambling minister Baroness Fiona Twycross opted not to impose regulation on PDCs. Twycross announced that only a voluntary code will be introduced for now. This was the option favoured by PDC operators. 

The minister of state for the Department for Culture, Media and Sport told the House of Commons that the voluntary code for PDCs would be introduced this year. She didn’t provide details of what it will cover but said the results will define whether the government decides to introduce legislation further ahead

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