BetMakers to expand US presence with LVDC acquisition – M&A

BetMakers Technology Group has struck a definitive asset purchase agreement to acquire Las Vegas Dissemination Company (LVDC), a diversified gambling solutions supplier based in Nevada.

BetMakers said the purchase would grant it direct access to major US casino and sportsbook operators, and help accelerate its global network rollout, with LVDC providing it with a “strategically critical foothold” in Nevada.

Financial terms of the deal were not disclosed. However, BetMakers said LVDC is expected to generate approximately $4.5 million in revenue in the first year post-acquisition. It added that the business will be “at least” adjusted EBITDA break-even.

Acquisition a ‘launchpad’ for BetMakers in the US

Founded in 1988, LVDC has been part of the Nevada gaming ecosystem for almost 40 years. It services sportsbooks, racebooks, bars, taverns and online wagering platforms with race information, OTB processing and common-pool wagering.

BetMakers said once integrated, LVDC’s operator relationships would help drive growth for both businesses, when combined with the suppliers’ modular technology suite and international client network.

“Nevada is one of the most recognisable wagering markets in the world, yet digital adoption of horse racing is still in its infancy, so it represents one of the largest blue-sky opportunities in the US market,” BetMakers CEO Jake Henson said.

“LVDC provides not only market access, but access at scale through the most respected casino groups in the country. These include Caesars Entertainment, MGM Resorts, Wynn, Sands and SouthPoint.

“This acquisition gives BetMakers a launchpad to bring world-class digital wagering experiences to Nevada customers and accelerate our US growth strategy.”

BetMakers expects to complete the acquisition in H2’26.

Another US growth development for BetMakers

The agreement came after BetMakers this week also signed an extension to its US-facing deal with Penn Entertainment. The three-year extension comes into effect from January, building on a relationship that began in 2022.

BetMakers will remain the exclusive international distributor of Penn racing content for fixed odds, derivative bets and exchange wagering. This will complement the services BetMakers already provides to Penn including Host Tote operations and digital wagering solutions.

Penn will also participate in revenue sharing on income generated above the minimum guarantee.

BetMakers committed to Australia with CrownBet

Meanwhile, in its native Australia, BetMakers also struck a deal to support the launch of Betfair Australia-owned brand CrownBet.

BetMakers will deliver its full wagering stack for CrownBet. This will include deployment of its Apollo wagering platform, trading and risk management, content engine and core platform technology.

The partnership, BetMakers said, represents the “most significant commercial milestone” to date for its Apollo platform.

“By combining our Apollo platform with deep industry expertise and talent within Betfair, we are confident we can deliver a market-leading wagering experience and help to position CrownBet as a formidable player in the Australian market,” BetMakers Chief Operating Officer Martin Tripp said.

Amy Zavros, CEO of Betfair Australia, added: “Betfair is evolving to meet the changing needs of Australian customers by introducing a new fixed odds product under the CrownBet brand and required a technology partner capable of delivering a top tier product from day one.”

The launch of CrownBet is targeted for early 2026.