Romania’s Super cements position with Maxbet Online buyout

Super Technologies, the rebranded corporate entity of SuperBet, has secured terms to acquire Maxbet Online to become the definitive market leader within Romania.

The takeover follows a transformative 2025 for the company in which it established a strong foothold in Brazil’s nascent betting market while adopting its new moniker of ‘Super’ at the end of the year.

By acquiring Maxbet Online and Maxbet Malta, the firm has significantly expanded its reach and visibility in its home market of Romania and across the wider Central and Eastern Europe (CEE) region, where competition has been heating up in recent years.

Adam Lamentowicz, Chief Commercial Officer CEE at Super, said: “The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market.

“Romania is a key pillar of our growth strategy, and this transaction enables us to accelerate both operational and commercial development through a diversified brand portfolio and a well-defined customer community.”

In 2025, Super secured €1.3bn in guaranteed capital financing from Blackstone. The PE giant backed the Super to accelerate its expansion strategy across Romania, consolidating its leadership in its home market, while scaling operations across other CEE jurisdictions

Maxbet Online was founded in 2015 as an online sportsbook targeting the Romanian betting market. Though its branding is similar, it is not part of the Serbian-based Maxbet group, which is active in Serbia, Republika Srpska, Montenegro, and North Macedonia.

Super’s big push amid Romania’s regulatory review

CEE has become increasingly competitive over the past few years. Notable market incomers include Flutter Entertainment via its takeover of a 51% stake in the abovementioned Serbian Maxbet and Entain via its takeover of Croatia’s SuperSport in 2022, while Fortuna Entertainment Group (FEG) is also a major contender.

Super revealed that the takeover agreement was signed earlier this week, but both parties are keeping financial terms confidential at this point. The transaction is also still subject to approval by Romania’s Competition Council.

Manuel Bauer, Chief Executive Officer of Maxbet Online, said: “Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution, continuous improvement and dedication at Maxbet.

“Integration into the Super Group marks the next phase of that evolution. Combined with Super’s resources and technology platform, and our joint operational expertise, Maxbet brings proven local execution and deep product experience. 

“This reinforces the foundations of the Maxbet brand and enables us to further elevate the experience for our customers across both digital and retail, while ensuring continuity, stability, and long-term opportunity for our people.”

Super’s takeover of Maxbet will see the Romanian further market consolidate ahead of a pledged review of the country’s Games of Chance Law. The government and the ONJN regulator have expressed particular concern about rates of underage gambling in the country.

The forthcoming legislative revision follows the regulatory fallout of 2025, during which ministers called for heightened scrutiny of all existing gambling licences, compliance standards and financial penalties.