Super Technologies to acquire Maxbet Romania and Malta

Super Technologies, previously known as Superbet Group, has agreed a deal to acquire the Romania and Malta operations of online betting and gambling platform Maxbet.

As part of the agreement, Super will take over Maxbet’s operations and customer portfolio. It will also integrate the Maxbet brand into its business to support growth plans in Central and Eastern Europe (CEE).

Super said Maxbet customers would not be impacted by the acquisition. It added that users would have gradual access to its extended resources following the integration process. The entertainment platform would include an enhanced customer experience, high standards of operational excellence, compliance, responsible gaming and personal data security.

Completion remains subject to regulatory approval, while financial details of the deal were not disclosed.

“The acquisition of Maxbet aligns with our consolidation strategy in the CEE region,” said Super’s chief commercial officer for CEE, Adam Lamentowicz. “It strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market.

“Romania is a key pillar of our growth strategy. This transaction enables us to accelerate both operational and commercial development through a diversified brand portfolio and a well-defined customer community.”

Maxbet Online CEO Manuel Bauer added: “Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution, continuous improvement and dedication at Maxbet.”

New strategic direction for Super

The deal came just two months after Super announced a rebrand. The switch from Superbet Group to Super Technologies took place in December and was part of a wider direction shift.

At the time, the company said the new name would better reflect its wider focus across the technology and product space. It has continued to operate its commercial brands in existing territories, including core B2C brands in Brazil, Romania, Poland, Belgium and Serbia.

However, Super said the rebrand would allow it to pursue opportunities in other global markets, primarily in the technology and product space.

The rebrand followed a change in leadership at Super. In October, Sacha Dragic became sole CEO, just over a year after returning to the company he founded to take on the role of co-CEO.

Meanwhile, Jimmy Maymann stepped down as co-CEO to rejoin the company’s board. In addition, Albert Simsensohn switched to deputy CEO and Eamonn O’Loughlin took on the role of chief operating officer.