Genius Sports has expanded its official data partnership with Svensk Elitfotboll (SEF), top football governing body of Sweden, to include official low-latency video streaming for its BetVision platform.
Through its exclusive agreement with European Leagues, Genius already holds rights to capture and distribute official data from Sweden’s Allsvenskan and Superettan divisions to licensed sportsbooks worldwide. The expanded agreement now grants access to low-latency video content.
BetVision transforms live betting by combining live streams with integrated betslips, rich, AI-powered player stats, and micro markets – all within a single interactive experience that is proven to increase average stake size, time-in-stream and player retention.
BetVision features content from Serie A, Ligue 1, Brasileiro Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers and dozens more leading football competitions. The 2026 Allsvenskan season kicks off on Saturday, 4 April and runs till November, providing sportsbooks with valuable content throughout the summer alongside the upcoming World Cup.
This partnership ensures that Swedish football content is integrated into the world’s largest sportsbooks, maximising the commercial footprint of the league.
“Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide”, said Steven Burton, Chief Partnerships Officer at Genius Sports. “The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”
“Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth,” said Henrik Berggren, General Secretary of SEF. “This partnership with Genius Sports provides the long-term stability and global reach we have been seeking. Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.”
The partnership follows a comprehensive strategic review of SEF’s international data and video rights, carried out in collaboration with its advisor, Commercial Sports Media.
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