Sportradar’s AI Integration with Fincore’s TRI Platform Revolutionizes iGaming Personalization : GamblersPost

Fincore has partnered with Sportradar to integrate the latter’s AI-driven personalization tools into its TRI platform. This collaboration is designed to empower operators with real-time, AI-powered insights that can be executed seamlessly within existing systems.

Fincore’s TRI ecosystem is built as a modular framework, allowing operators to deploy only the necessary components while integrating smoothly with existing PAM, gaming, and bonus systems. The platform is also engineered to comply with strict audit and access-control standards, ensuring compatibility with both legacy and newly built systems across regulated markets.

The integration introduces Sportradar’s VAIX solution into Fincore’s execution layer. VAIX leverages AI-powered models to deliver personalized recommendations and predictive insights for sports and casino verticals. Operating in real time, the system monitors player behavior as it happens, enabling operators to offer tailored rewards and suggestions during live play. Within days of a user’s initial activity, VAIX generates precise predictions on lifetime value, churn risk, deposit behavior, and bonus optimization, enabling operators to take timely, data-driven actions.

By combining Sportradar’s predictive analytics with Fincore’s execution capabilities, the integration bridges the gap between data insights and real-time action. This approach enhances personalization and bonusing without requiring complex integrations or additional internal development, offering operators a more efficient and responsive strategy.

Mateja Popovic, CEO at Fincore, said: “The technology landscape in gaming is evolving, and operators are increasingly seeking to embed best-of-breed innovation directly into their core operations. Our partnership allows Sportradar customers to act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalized and automated recommendations without disrupting existing platforms, we are helping operators unlock greater engagement and more efficient promotional strategies.”

Andreas Hartmann, VP Personalization at Sportradar, stated: “Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, deposit behavior, and more—per user, in real time. With Fincore’s TRI platform supporting real-time and deep personalization, integration was a natural fit, allowing us to turn our industry-leading AI models into measurable commercial impact for the operator across the user journey.”