SBC Summit Americas to address the new realities of affiliate growth in Latin America

The dedicated Latin America Marketing & Affiliates track at SBC Summit Americas will explore how affiliates are adapting to a more mature and competitive regional gaming market, with discussions focused on localisation, player retention, content innovation and long-term operator partnerships.

Press release.- SBC Summit Americas will examine how affiliates can adapt to Latin America’s rapidly evolving gaming landscape through its dedicated Latin America Marketing & Affiliates conference track, taking place on Thursday, June 11, at the Broward County Convention Centre.

As operators across the region place greater emphasis on retention, localisation, and long-term player value, the track will explore how affiliates are evolving their acquisition strategies, content formats, and commercial partnerships to remain competitive in an increasingly mature market.

The track forms part of SBC Summit Americas’ six-stage conference agenda, covering sports betting and casino, affiliation, leadership, player protection, payments and technology, and regulation, with each stage alternating between North and Latin America across the two-day event.

Rasmus Sojmark, founder and CEO of SBC, said: “Latin America continues to present huge opportunities for affiliates, but success in the region is becoming far more sophisticated.”

Then, he added: “Operators are no longer simply looking for traffic at scale. They want partners that understand local audiences, can create trusted and engaging content, and ultimately contribute to long-term player value. This track will give delegates practical insight into how those expectations are reshaping affiliate marketing across the region.”

One of the key sessions, Affiliate Leaders 2026: Strategies for the Next Wave of Growth, will examine how affiliates are adapting as Latin America’s gaming market moves beyond explosive growth and into a more strategically mature phase. Panellists Florencia Brancato (Chief Strategy Officer, Azar Latino) and Pablo Espuela (Head of Corporate Development, BETANDEAL) will discuss how acquisition strategies, operator expectations, and market priorities are changing across the region, while identifying which markets offer the strongest long-term opportunities.

The session Emerging Channels and Formats: Diversifying Your Output will then shift focus to how affiliates are using more immersive, mobile-first content to reach a new generation of players. Panellists Cristian Barbosa (COO & Co-Founder, InsightPlay.ai), Matheus Estrella (Head of Latam, Z2A Digital), Miguel Gonzalez (Director Comercial, Byads), Christopher Guzman (Head of Affiliates, Logrand) and Alex Junior (Head of Business & Brand, TREVO Influencia) will explore formats such as live streaming and short-form video, as well as how niche content can help affiliates build stronger trust with their target audiences.

The track will then turn to the evolving relationship between operators and affiliates in Latin America. The Operator / Affiliate Partnership Imperative: From Acquisition Volume to Player Value panel will see Christopher Guzman (Head of Affiliates, Logrand), André Machado (CCO, Clever Advertising) and Felipe Maturana (Media & Sponsorship, Jugabet) explore how the industry is moving beyond CPA focused acquisition strategies and towards partnerships centred on retention, localisation, and long-term player value.

Alongside the conference program, affiliates attending SBC Summit Americas will have multiple opportunities to connect directly with operators, affiliate managers, and marketing teams from across the region through networking events, meetings, and exhibition floor discussions designed to encourage new commercial partnerships and regional collaboration.

For affiliates looking to build stronger operator relationships, SBC Connections formats such as The Briefings will offer a more focused way to meet relevant contacts. These topic-led breakfast and lunch discussions will cover areas including affiliate marketing, AdTech, player acquisition and CRM, helping delegates move beyond chance encounters and connect with people focused on the same commercial priorities.