BETBY enhances live betting experience with official video streaming across multiple verticals

Operators integrating BETBY now gain access to embedded official broadcasts across multiple competitions and titles, delivered within the same sportsbook environment and without additional agreements or fees.

Press release.- BETBY has enhanced its live betting offering by introducing official video streaming across a wide range of sports, esports, and gaming verticals, fully included as part of its core sportsbook solution and available to all partners.

By integrating BETBY, operators now receive not only top-tier odds, advanced risk management, and a full suite of sportsbook features, but also high-quality live video streams delivered seamlessly within the same package. No additional integrations, third-party providers, or extra agreements are required.

As part of this rollout, BETBY delivers official live streams alongside direct live data and odds for an extensive portfolio of sports and competitions. This includes real tennis tournaments for both men and women, featuring some of the most prestigious events in the sport, such as ITF tournaments, the Australian Open, Davis Cup, and Billie Jean King Cup.

The expansion also covers BETBY’s entire esports sportsbook, offering full video coverage across more than 50 esports titles with multi-language streaming support, as well as all PvP NBA2K and FC25 events powered by SIS and Oddin.gg. Beyond traditional sports and esports, the streaming offering extends to real chess competitions — including Betby.Chess, which features 100 per cent video coverage — and the full portfolio of 30+ fast-paced e-sim titles within Betby.Games.

By combining official live video streams with real-time data and odds, BETBY enables operators to deliver a more immersive, engaging, and informed betting experience. Players can follow every moment of the action directly within the sportsbook interface, increasing engagement during live events and supporting faster, more confident in-play betting decisions.

Commenting on the launch, Kirill Nekrasov, BETBY’s head of sportsbook product, said: “For operators, this is about simplicity and completeness. When they integrate with BETBY, they don’t just get a sportsbook; they get the full live betting solution, including built-in video streaming. We are the only B2B provider that fully handles the entire streaming side, from sourcing and managing content to technical delivery. Our partners don’t need additional suppliers, integrations, or operational effort; they simply activate a seamless, ready-to-use service.”

Crucially, BETBY has chosen to make this enhanced streaming package available to all operator partners without any additional fees or extra conditions. The live streams are fully included within BETBY’s standard offering, reinforcing the provider’s commitment to delivering Tier 1 sportsbook technology while removing complexity and maximising value for its partners.