BETBY gamifies sportsbook experience

B2B sportsbook supplier BETBY has rolled out a brand new sports betting experience that aims to leverage the player engagement through improved gamification.

The new SlotBets product turns the sports betting experience into a fast-paced, slot-style gameplay, integrating sportsbook and casino into one. BETBY labels this as a brand new gameplay category called ‘slotbetting’.

Basketball was picked as the first sport to be tested with the SlotBets format due to its fast-paced dynamic, with eligible stoppages also contributing to the gamification element through the Pause Bonus – adding towards payout multipliers.

SlotBets’ format itself is built around 15-second betting rounds directly tied to a live sporting event, which represents a crossover between the traditional sports betting experience and recognised casino mechanics like reels and multipliers.

Each round is divided into three five-second windows that represent three reels. Each reel highlights the highest-value event that takes place within its window, such as a three-pointer, two-pointer, missed shot, foul or a period of no action at all.

Once the 15 seconds have passed, the combination from the three reels with matching outcomes produce payouts depending on the game’s paytable. This completely substitutes the RNG-based mechanics of casino games, instead relying on real-world events.

Kirill Nekrasov, Head of Innovation and R&D at BETBY, said: “SlotBets started with a very simple question: why should a casino player need to become a sportsbook expert before they can enjoy betting on sport?

“We wanted to create something immediately understandable, but still genuinely powered by the live event. That is why the sport cannot simply be decoration around a casino mechanic. Every basket, miss, foul, stoppage or quiet interval can influence the game, so the match is continuously building the SlotBet in real time.

“Our ambition goes beyond launching one new product. We believe SlotBets Games can develop its own recognisable mechanics, terminology and player expectations, in the same way that categories such as Crash Games did before. We are introducing a new way to play sports, and we call it slotbetting.”

The solution will be officially showcased at BETBY’s stand during SBC Summit Lisbon.

Want to discover the latest developments in player engagement on digital platforms? Get yourself to the Digital Marketing & CRM Academy at SBC Summit Lisbon on Tuesday 29 September. Get yourself an Education+ pass by visiting  https://sbcevents.com/sbc-summit/player-experience-academy/