DATA.BET and Odds Reactor join forces for success in sports betting

DATA.BET has joined forces with sportsbook operator Odds Reactor to strengthen the latter’s odds feed and significantly expand its betting content.

The partnership provides Odds Reactor with access to DATA.BET’s portfolio, including over 50 sports, 50,000 monthly events and more than 1,000 markets. The deal marks a step up in both coverage and technical performance for Odds Reactor.

Otto Bonning, Head of Sales at DATA.BET, stated: “This partnership with Odds Reactor represents a successful deployment of our classic sports offering. The solid technical foundation of our sports betting solution enabled rapid integration for Odds Reactor. 

“This demonstrates how our modern infrastructure accelerates growth for both established players and emerging platforms in a market where speed-to-market determines competitive edge.”

Implemented through a three-month integration process, the partnership reportedly required minimal internal resources as a result of DATA.BET’s plug-and-play API.

All content provided via the deal is powered by official data sources, ensuring quick bet settlement with latencies down to one second and 93% market uptime.

Odds Reactor operates across several European markets out of its headquarters in Helsinki, supplying B2B odds feeds to sportsbooks.

The new partnership will allow the firm to offer a much broader mix of events, with football, basketball and tennis as well as more niche competitions.

“With future developments focusing on expanded sports coverage and enhanced tech capabilities, this partnership leverages both companies’ strengths to meet the demands of a dynamic and competitive betting market,” added Samuel Ahonen, Operations Manager at Odds Reactor.

Bet Builder boost

Under the terms of the agreement, Odds Reactor will also become one of the first partners to adopt DATA.BET’s Bet Builder tool, available for football and hockey betting.

Launched at the end of last month, the tool allows users to create custom bet combinations, including Player Props and other tailored selections. 

Commenting on the Bet Builder launch in June, Rostyslav Likhtin, Head of Product for DATA.BET: “Bet Builder elevates the player experience by introducing more personalised and creative ways to engage with the betting process.

“As an addition to our recently released sports betting solution, it delivers extra value to operators and is already being tested with positive client feedback.”