Dragic to become sole Superbet CEO in management reshuffle

Superbet Group has announced several changes to its senior management team, with Sacha Dragic to become sole CEO of the online gambling operator.

Dragic founded the company and returned as co-CEO in September last year. He will switch to the solitary leadership position from 1 January 2026, Superbet confirmed on LinkedIn.

Jimmy Maymann, who has been serving as co-CEO since January 2024, will step back but rejoin the company’s board. His reappointment to the board will also take effect from January.

Other changes include Albert Simsensohn, currently group chief operating officer, becoming deputy CEO. This, Superbet said, will “align strategy and drive execution” across its business.

In addition, Eamonn O’Loughlin will switch from chief operating officer international to the position of chief operating officer. Superbet said this will expand his responsibilities to lead customer operations and partnerships across the group. O’Loughlin will retain commercial leadership for markets outside Central and Eastern Europe.

‘Planned evolution’ for Superbet

Commenting on the changes, Dragic said the new-look team marked a “natural step” in the operator’s growth journey. Dragic founded Superbet in 2008 and initially exited as CEO in 2019 after 10 years in the role, shifting to board member.

“This planned evolution of our leadership team marks a natural step in our growth journey,” Dragic said of the changes. “It reflects the maturity of our organisation and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”

Maymann became CEO at the start of 2024, succeeding Johnny Hartnett, who spent almost five years in the role. He subsequently stepped into a non-executive board position.

“I want to recognise Jimmy, whose leadership and partnership have shaped much of our progress to date,” Dragic said. “Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability.

Maymann added: “It’s been a privilege to work with Sacha and the whole Superbet team. I’ll continue to do so as an advisor and as part of the group’s board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialise.”

Superbet plots further growth

The news came in what has been an active year for Superbet. In February, it secured a €1.3 billion refinancing agreement with existing investors Blackstone and a number of funds and accounts managed by HPS Investment Partners (HPS).

At the time, the operator said this would support growth into new markets and M&A. It also said it was planning further investment in technologies. 

Superbet was one of the first operators to be granted a full online betting licence in Brazil on 1 January. It was among 14 to be granted a full licence upon the market’s opening. The operator is active in 12 markets in total, also listing Romania, Belgium, Poland and Serbia as key regions.

In recent months, the operator has sought to expand its presence in some of these markets through local sponsorship agreements. These include new deals with Polish football clubs Jagiellonia Białystok and Arka Gdynia.