Eldhagen appointed to oversee Sweden gambling regulations

The Sweden government has appointed Erik Eldhagen to a new state secretary position, with responsibility for gambling regulation in the country.

In the role, the government confirmed that Eldhagen will support the minister for financial markets, Niklas Wykman. Alongside gambling regulation, Eldhagen will oversee the financial market, state properties and the financing of new nuclear power.

Eldhagen takes on the new position having most recently served as head of international secretariat Sveriges Riksbank. Previously, he worked in various management roles at the Ministry of Finance and as an advisor at the World Bank.

The government said Eldhagen will commence his new role with effect from 1 December.

Another new face in gambling regulatory leadership

The appointment comes after the Swedish gambling regulator in September also announced a change in leadership. Johan Röhr is now its acting director general following the departure of Camilla Rosenberg.

Röhr took on the temporary role from 1 November and is overseeing Spelinspektionen until further notice. He has worked as chief legal officer at the regulator since June 2008.

Spelinspektionen confirmed that Rosenberg would be stepping down as director general on 31 October. She had led the body as its director general since 2017.

Changing face of Swedish gambling market

Aside from regulatory leadership, the Swedish market has also seen several changes to laws and rules over the past year.

In September, Sweden’s Ministry of Finance published Marcus Isgren’s report, outlining amendments designed to strengthen the country’s regulatory framework. This included closing loopholes that enabled illegal operators to market to locals via English-language sites with payments accepted in euros.

Other proposed amendments included broadening the prohibition on promoting illegal gambling in Sweden. Beyond advertising, this would extend to payment processors, financial services and other providers that support unlicensed operations.

The memorandum also proposes adjustments to criminal provisions, meaning unlicensed gambling and the promotion of unlicensed services would be made illegal and subject to criminal charges.

Aside from this, the government in October published the full text of legislation imposing a blanket ban on using credit for gambling. This will extend the Swedish Gambling Act, which already prevents players from using credit to gamble with licensed operators.

The new rules will come into effect from 1 April 2026.

This year also saw the end of the country’s land-based market. Svenska Spel confirmed the closure of its final land-based casino in Stockholm, after the Swedish Parliament voted to end land-based casinos in April.