UFC has signed a new exclusive partnership with bet365, marking one of the biggest betting sponsorship deals in mixed martial arts history. The five-year agreement makes bet365 the Official Sports Betting Partner of UFC, replacing DraftKings as the promotion’s primary betting sponsor.
The UFC bet365 Partnership officially launches at UFC 326 in Las Vegas, where fight fans will see the first integrated betting features during the live broadcast. This multi-year deal positions bet365 at the center of the UFC viewing experience for millions of fans worldwide.
Under the new agreement, bet365 branding will appear prominently during UFC events through several innovative broadcast integrations. Viewers will notice on-screen betting tickers displaying live odds throughout fight cards. Fighter and bout introduction graphics will now include real-time betting odds, giving fans instant access to wagering information as matchups begin.
The partnership also introduces same-game parlay features, allowing bettors to combine multiple wagers on a single UFC event for enhanced payouts. These betting tools aim to increase fan engagement during live events while providing seamless access to bet365’s sportsbook platform.
To celebrate the launch at UFC 326, bet365 is offering a special promotion for new and existing customers. Bettors will receive a 50% profit boost token for wagers placed on the event, adding extra value to their UFC betting experience.
This deal represents a significant shift in UFC’s betting partnerships and reflects the growing connection between sports betting and combat sports entertainment. The UFC bet365 Partnership will reshape how fans interact with fight nights, blending live action with real-time wagering opportunities across the promotion’s global broadcasts through 2031.
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