Five years of Alea: What is Brazil really like one year in?

For those in the LatAm space, 2025 felt like a very fast year. Volatile, challenging and full of potential, Brazil’s first year as a regulated market has been exciting to say the least. How has the first year unfolded from the perspective of one of the power brokers on the ground?

Alea’s Jordi Sendra (CEO) and Ramon Glieneke (COO) reflect on how the market launch has played out compared to expectations, how the game aggregator managed to move into a leading position so quickly, and what is still to come in 2026.

Watch the full video above.

Find the full Five Years of Alea series here.