Kerma Games signs Luka Modrić as Brand Ambassador and Celebrity IP Partner

As Luka Modrić prepares for another season at the highest level, the football icon begins a new chapter beyond the pitch with Kerma Games.

Press release.- Luka Modrić is beginning an exciting new chapter beyond football. 

Following the confirmation of his continued future at AC Milan, Kerma Games has announced a partnership with the football legend, who joins the company as brand ambassador and celebrity IP partner. 

The announcement comes as Modrić prepares for another season while expanding his presence into the world of premium entertainment and gaming. 

Widely regarded as one of the greatest midfielders of his generation, Luka Modrić has built an extraordinary career defined by sporting excellence, leadership and longevity at the highest level. During the 2026 FIFA World Cup, he reached another historic milestone, making his 200th appearance for Croatia and joining an elite group of players to reach 200 international caps. 

With six UEFA Champions League titles, a Ballon d’Or and a career that has captivated football fans across generations, his story is one of consistency, excellence and lasting impact. 

Now, as Modrić prepares for another season at the highest level, he embarks on a new chapter beyond football, bringing one of the world’s most recognisable sporting personalities into entertainment-driven gaming. 

For Kerma Games, the signing represents the company’s first major move into international sport and a natural evolution of its celebrity IP strategy, which already includes partnerships with Snoop Dogg, Lil Baby and Sexyy Red. 

Entertainment meets sporting excellence 

Kerma Games has built its approach around a simple belief: globally recognised personalities, when integrated with genuine creative intention, can create gaming experiences that players remember. 

The partnership with Modrić extends that vision beyond music and into one of the world’s most popular sports. Football remains the world’s most followed game, connecting billions of fans across generations and borders, while Modrić’s reputation for excellence and professionalism brings a level of global recognition few athletes can match. 

As one of football’s most respected figures prepares for the next chapter of his career, Kerma Games is beginning a new journey alongside him beyond the pitch. 

Building experiences players remember 

At the core of Kerma Games’ strategy is the belief that memorable entertainment experiences create stronger player engagement and support long-term retention. 

By combining premium game development, modern gaming technology and globally recognised personalities, the company continues to build experiences designed to stand out in increasingly competitive casino environments. 

The partnership with Modrić further reinforces Kerma Games’ commitment to creating gaming experiences that connect with players through entertainment, culture and recognisable personalities. 

What’s next 

Further details regarding Luka Modrić gaming experiences, content initiatives and upcoming collaborations will be announced in the coming months. 

Hopper Zappitello, partnerships manager, said: “Luka is one of the most respected athletes in the world and someone whose impact extends far beyond football. His professionalism, longevity and global appeal make him a natural fit for what we’re building at Kerma Games. We’re excited to welcome him as a Brand Ambassador and look forward to creating memorable experiences together.” 

Luka Modrić added: “I’m excited to be joining Kerma Games and becoming part of a project that brings together sport, entertainment and gaming in a fresh and exciting way. They’ve built an impressive roster of global names, and I’m proud to be part of it. I’m looking forward to what’s ahead and to creating something special together.”