LeoVegas launches proprietary Tiger sportsbook in UK

The move follows previous launches in Denmark, Brazil and Sweden.

UK.- MGM Resorts International’s LeoVegas has launched its proprietary sportsbook, Tiger, in the UK, extending the platform across the brands BetMGM, LeoVegas and BetUK. The UK rollout follows earlier launches in Denmark, Brazil and Sweden as the operator gradually takes sports betting technology in-house.

The sportsbook is based on the Tipico US platform, which LeoVegas acquired in 2024, and has since been integrated into its operations. The company highlighted Tiger’s features, including enhanced odds boosts, partial cash-out functionality and a “flex combi” product designed to give bettors more flexibility with combination bets.

Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, described the UK launch as a landmark achievement. “This marks one of the most significant moments in our two-year journey to build a world-class, proprietary sportsbook,” she said. “Every market launch has helped us refine the platform, improve the customer experience and strengthen our competitive edge.”

James Derbyshire, Sports Director for UK & Ireland, echoed the sentiment: “Launching our proprietary sportsbook, Tiger, in the UK is another huge milestone for the group. As one of the most competitive igaming markets in the world, I’m excited to see our customers enjoy the product and engage with some fantastic new sports betting features tailored specifically for the UK market.”

Strategic context for LeoVegas

LeoVegas first introduced Tiger in Denmark last year after MGM Resorts International announced that the acquisition of Tipico’s US platform would allow LeoVegas to operate a proprietary sportsbook across all international markets, excluding the US where BetMGM remains a joint venture with London-listed Entain. In January, the sportsbook went live in Brazil, followed by a June migration of all Swedish brands, including Nye Expekt and BetMGM, onto the platform.

LeoVegas has long depended on Swedish supplier Kambi for sportsbook technology, with the partnership extended until 2027. The company said owning its own sportsbook technology was intended to enable faster innovation, adaptability, and more control while reducing reliance on third-party providers; however, there were rumoured to be some delays with the implementation of the proprietary tech given the time that passed after the Danish rollout.