Olga Levshina, BGaming: “A key lesson from 2025 is that partnerships are our strongest asset”

Olga Levshina, Chief Commercial Officer at BGaming, spoke to Focus Gaming News about the company’s record 2025 performance, its expansion into eight new markets and priorities for 2026.

Exclusive interview.- In this exclusive interview with Focus Gaming News, Olga Levshina, chief commercial officer at BGaming, breaks down the commercial strategy behind the company’s record-breaking 2025 performance, from rapid market expansion and portfolio diversification to the role of data, partnerships, and casual gaming in driving sustainable growth.

2025 marked BGaming’s strongest performance on record. What were the primary commercial drivers behind these significant growth figures?

The growth in 2025 resulted from consistent efforts across several areas, rather than a single factor. BGaming expanded into eight new regulated markets — Lithuania, Brazil, Colombia, Sweden, Italy, South Africa, the Netherlands, and Peru — which gave us access to more stable demand. At the same time, we diversified our portfolio across our three game worlds,  #Classic, #Casual, and #Entertainment, allowing us to better meet the needs of different operators and players.

We also placed a strong focus on partnerships, scaling cooperation with operators and affiliates by adding 1,845 new casinos and 209 new affiliates. Fast game development and quick integrations helped partners launch smoothly, while our sales team focused not just on numbers, but on building long-term value in every relationship.

BGaming released over 100 games in 2025. How did the breadth and depth of your game catalogue impact player acquisition and retention metrics? Were there particular game genres or mechanics that outperformed market expectations?

Casual formats became a major driver of acquisition. Aviamasters is the clearest example. One title significantly boosted our brand visibility and player inflow, reaching over 1,000 million in total reach and delivering a +1,213 per cent growth in active users over the last 12 months. Other non-traditional casual games, such as Golden Pinata Hold and Win and Balloon Mania, also showed strong results, confirming this trend and their potential for retention going into next year.

At the same time, BGaming classic slots remained a core pillar for retention and stable performance. While our entertainment titles helped drive deeper engagement, streaming activity, and organic reach. Games like Merge Up 2 and Wild Wick were built using player data, allowing us to create mechanics that genuinely resonate with players and, as a result, improve in-game retention.

“BGaming classic slots remained a core pillar for retention and stable performance.”

Olga Levshina, chief commercial officer at BGaming.

BGaming entered eight new regulated markets in 2025. How did you prioritise these markets for entry? What regulatory maturity and commercial opportunity factors were most influential in your decision-making?

In 2025, when prioritising new markets, we worked strictly within BGaming’s broader global strategy rather than treating market entry as a standalone decision. We focused on regions with clear regulatory frameworks and strong long-term growth potential, where regulatory maturity played a key role. This included assessing the stability of licensing regimes, the transparency of certification processes, and realistic timelines for going live.

From a commercial perspective, we evaluated market size, player behaviour, mobile penetration, and demand for casual content. Just as important was whether the market supported sustainable, long-term presence rather than short-term launches. Every market we entered in 2025 was selected as part of a cohesive global roadmap, ensuring consistency, scalability, and strategic alignment across regions.

In what ways have industry events and exhibitions contributed to BGaming’s commercial growth this year?

Industry events have played a significant role in BGaming’s growth this year, as they provide us with face-to-face communication with the market. Exhibitions aren’t just about signing deals, they’re a chance to hear honest feedback, show our products live, and make the BGaming brand more visible and tangible.

Being present at international events enabled us to move more quickly when entering new markets. These events lay the foundation for partnerships that endure beyond a single deal. For our team, they’re a key tool for strategic networking, whether we’re exhibiting or attending as delegates.

What are BGaming’s top commercial priorities and market focus heading into 2026?

Heading into 2026, our commercial focus is on Italy, Spain, the Netherlands, Greece, Romania, and Brazil. This year, we strengthened our presence in most of these markets and signed new partnerships with major operators like Eurobet Italy, Sportium Spain, and BetMGM Brazil.

Looking ahead, we also plan to expand in Africa, which we see as a promising mobile-first market, and continue scaling our exclusive and customised games to meet the specific needs of our clients.

“Heading into 2026, our commercial focus is on Italy, Spain, the Netherlands, Greece, Romania, and Brazil.”

Olga Levshina, chief commercial officer at BGaming.

If you could highlight three key lessons or insights from 2025 that will shape BGaming’s strategy moving forward, what would they be?

A key lesson from 2025 is that partnerships are our strongest asset. Building trust, keeping an open dialogue, and focusing on long-term value consistently deliver better results than chasing short-term wins. 

Diversifying our portfolio into three clear categories,  #Classic, #Casual, and #Entertainment, has also proven crucial, making it easier for partners to choose the right product for their needs and strengthening our commercial resilience. 

Finally, data has become the backbone of our decisions: player insights, market research, and partner feedback allow us to understand demand more accurately, create games based on real trends, scale content efficiently, and make choices grounded in facts rather than assumptions.