SBC Summit Americas to introduce interactive industry masterclasses

The event will introduce masterclasses focused on the region’s biggest challenges, including prediction market regulation, cross-border sweepstakes, responsible influencer marketing, and securing startup investment. The interactive sessions will take place on June 10-11 at the Broward County Convention Centre.

Press release.- From prediction market regulation to securing startup investment, SBC Summit Americas 2026 is giving delegates a new way to tackle the region’s biggest challenges, through hands-on masterclasses built around active participation.

Taking place on June 10-11, in Room 207 at the Broward County Convention Centre, these sessions offer a more interactive alternative to the event’s core conference programme. Each masterclass will be led by industry experts, with participants actively working through real-world challenges alongside their peers. 

Key discussions will tackle the biggest issues impacting the Americas in 2026, from the regulatory uncertainty surrounding sweepstakes and prediction markets to securing investment for startups and using influencer marketing responsibly.

Rasmus Sojmark, CEO and founder of SBC, said: “This year’s educational programme is by far the most ambitious we have ever delivered, and the introduction of these masterclasses adds another layer of depth for attendees. Education is far more than just listening. It’s asking difficult questions, working with peers facing similar challenges, and putting theory into practice. That’s what these masterclasses are all about.” 

The masterclass “Prediction Markets: Cross-Border Legal Challenges and Role of Gaming Regulation” will help attendees understand how prediction markets are classified across legal, financial, and gaming frameworks. Experts Ian Thomas (Principal, Offit Kurman), Joshua Kirschner (Partner, Nelson Mullins), Sara Tait (SVP Head of Legal, Regulated Industries, Fanatics Gaming & Betting), and Bill Gantz (Partner, Duane Morris) will explore whether current regulation still holds up and highlight the differences in enforcement across North America and Latin America. The session will also explore the legal risks of entering the prediction markets sector and how operators can remain compliant.

With pressure on sweepstakes operators mounting, expansion into new markets is both an opportunity and a minefield. “Cross-Border & Outbound Sweepstakes Opportunities” cuts through the complexity. Led by John K. Maloney (Owner and Principal, The Law Offices of John K. Maloney), Christian Tirabassi (Founder and Senior Partner, Ficom Leisure), Christian Rapani (Founding Partner, Rapani Law), Kevin Weber (Partner, Dickinson Wright), andJoerg Hofmann (Senior Partner, MELCHERS Law Firm), this session guides attendees through how to structure compliant cross-border campaigns, navigating the legal and operational realities of new jurisdictions and building effective localisation strategies.

The masterclass “Betting on Influence: An Analysis of Sports Betting Influencers” will teach sportsbook operators how to use influencer marketing in a responsible and effective way. Experts Bryson Huey (Graduate Research Assistant, International Gaming Institute, UNLV) and Alan Feldman (Distinguished Fellow and Director, Strategic Initiatives, UNLV International Gaming Institute) will analyse real-world examples of influencer content to reveal the linguistic, psychological, and visual techniques that drive responsible engagement. Attendees will leave with a clearer understanding of how to build compliant influencer strategies that resonate with today’s audiences.

Attendees can also take part in two masterclasses focused on securing investment for startup companies. “What Gets Funded and What Gets Bought: Inside the Minds of Investors and Operators” will explore both the operator and investor perspectives, helping attendees understand what drives funding decisions and how businesses should position themselves. Meanwhile, “Fundraising 101: Win Your First Round” will use real-world examples to provide startups with a practical roadmap for securing early-stage investment. 

SBC Summit Americas’ educational masterclasses form part of the event’s wider ‘Knowledge Vault’. Bringing together 250 speakers from across the Americas and beyond, the six-stage conference will cover key topics including leadership, sports betting and casino, payments and technology, affiliation, regulation, and player protection.