Stats Perform scores landmark Fifa betting rights deal

Stats Perform has agreed a deal with FIFA, the global governing body for football, to become its first-ever official betting data and betting streaming rights distributor.

The multi-year agreement grants Stats Perform exclusive rights to distribute betting data and live video streams for select FIFA events.

Key events covered include the upcoming FIFA World Cup 2026, which will run from 11 June to 19 July. The tournament will take place in the US, Canada and Mexico and see 48 teams play across 104 matches.

Other competitions covered by the agreement include the FIFA Women’s World Cup Brazil 2027, FIFA Futsal World Cup 2028, FIFA U-20 World Cup and FIFA Intercontinental Cup. In addition, it grants exclusive betting rights to thousands of matches per season across FIFA member association competitions.

Exclusive betting rights for Stats Perform

Under the deal, Stats Perform’s RunningBall will collect and exclusively distribute official FIFA betting data to sports betting operators worldwide. This will be used for modelling, trading, settlement and in-play front-end use.

Stats Perform’s Opta brand will also exclusively provide official player statistics, insights, live scores and match trackers to licensed sportsbooks.

Also, as part of the agreement, Stats Perform will become an official distributor of live betting match video streams to licensed operators in certain territories. This will include this year’s World Cup and the Women’s World Cup Brazil 2027.

In addition, the Stats Perform integrity team will support FIFA’s integrity unit regarding FIFA+ Member Association content covered in the partnership. FIFA+ is the free official streaming and content platform owned and operated by FIFA.

Stats Perform pledges more exposure for FIFA

Stats Perform CEO Carl Mergele welcomed the new partnership. He said it will allow more people around the world to access official FIFA and football content.

“FIFA competitions represent the pinnacle of the world’s biggest game,” Mergele said. “Our clients will be delighted we’re able to add FIFA competitions to our Opta and RunningBall official betting data portfolio, and our innovative, AI-enriched Bet LiveStreams service.

“We share FiIFAs vision to help the magic of the beautiful game be felt more deeply, by more fans, worldwide.”

FIFA’s chief business officer, Romy Gai, added: “We are delighted to partner with Stats Perform, a global leader in sports data. This innovative partnership will create great opportunities to deliver official products for the benefit of the game and its fans.”

FIFA will join a portfolio of exclusive data rights partners of Stats Perform. Other major sports organisations that work with the provider include Spain’s LaLiga, WTA tennis and basketball’s FIBA.