Super Technologies makes plethora of C-suite changes

Super Technologies has announced a series of senior leadership appointments across its board and executive team, with a focus on technology and AI integration. 

Among the headline changes, Mina Dimitrova has been appointed Chief Strategy Officer, where she will oversee organic growth, venture incubation, AI transformation and M&A initiatives. Dimitrova joins with a background spanning strategy and operational leadership roles at Google, YouTube and McKinsey & Company.

Meanwhile, Sergio Ezama joins as a Non-Executive Member of the Board and Chair of the Remuneration Committee. Currently Chief Talent Officer at Netflix, Ezama brings extensive experience in leadership, talent and remuneration strategy, having also previously served as Global Chief Talent Officer at PepsiCo.

Elsewhere, former Amazon figure Andrew Watts takes on the role of Chief Product Officer. Watts brings more than two decades of experience across digital commerce, platforms and AI.

He helped scale Prime Video at Jeff Bezos’ US giant and joins from serving as Senior Vice President of Product Management at Zalando.

Rounding out the appointments, Olatz Urroz joins as Chief Financial Officer. Her experience includes senior finance and strategy roles at Banco Santander and Amazon, including CFO and SVP responsibilities within Santander’s global payments arm, PagoNxt.

The executive reshuffle also marks the departure of former CFO Glyn Hughes, who will return to Hellen’s Rock Capital – a strategic shareholder in Super Technologies. 

During his three-year tenure, Hughes oversaw major refinancing and expansion efforts while strengthening the company’s financial discipline and operating model.

Sacha Dragic, Founder and Chief Executive Officer at Super Technologies, welcomed the new appointments and praised Hughes’ contributions to the company in a LinkedIn post.

He wrote: “Thank you Glyn Hughes for all great help in Superbet and welcome back to Hellen’s Rock Capital.

“Thank you Sergio Ezama for your trust in what we are trying to achieve and I am honoured you accepted to join our board and chair our RemCo.

“And finally a huge welcome to Olatz Urroz Mina Dimitrova and Andrew Watts. I am sure we will have a lot of fun together.”

Super Technologies to push on despite regulatory pressures

The leadership shake-up comes amid regulatory change in the company’s home country of Romania, which it is a market leader in via its Superbet arm. 

In March, the Romanian government took action due to the industry’s expansion, with gambling regulations being overhauled to allow cities to close or restrict betting shops and slot machine halls. 

In response to this, Borut Petek, Chief Global Affairs Officer at Super Technologies, told SBC News: “We do not support blanket closures of retail venues, and we do not see forced substitution from retail to online as good policy. 

“Our position is not retail versus online. Our position is legal versus illegal.”

The company has still managed to press on though, despite both competition and regulation ramping up, not just in Romania but across Europe. In February, it further shored up its position in Romania via the acquisition of Maxbet Online.

Super Technologies also recently made Greece its fifth European market, launching Superbet in the country, and last year it secured a €1.3bn (£1.1bn) refinancing agreement with alternative asset manager Blackstone in 2025. 

The plethora of C-suite changes, with each newcomer bringing vast experience at many household brands globally, suggests that the business is still on the front foot and looking to modernise ahead of what many are predicting may be a turbulent time for the gambling industry.