Sweden seeks new Gambling Chief as Rosenberg exits duties

Finansdepartementet, Sweden’s Ministry of Finance, has been tasked with appointing a new Director General for Swedish Gambling.

The order follows the Swedish government’s announcement that Camilla Rosenberg will serve as the General Inspectorate of Swedish Real Estate Agents (FMI), taking on the ‘dedicated assignment’ as of 1 November 2025.

The decision sees Rosenberg end her seven-year tenure as Director General of Spelinspektionen, the Swedish Gambling Inspectorate, a role she began as interim director in 2017 before her full appointment later that year.

Her leadership oversaw Spelinspektionen and Swedish authorities implement the landmark Gambling Act 2018 (2018:1138), the decree that relaunched Sweden’s gambling market on 1 January 2019, opening it to licensed online gaming and sports betting operators.

In the years since, the Riksdag has mandated a raft of amendments to the Gambling Act, tightening rules on customer incentives such as bonuses, strengthening compliance and duty-of-care requirements, and imposing stricter advertising standards to protect consumers.

Confirming her new role, Minister of Civil Affairs Erik Slottner stated: “I am pleased that Camilla Rosenberg has accepted the assignment as Director of the Swedish Real Estate Agents’ Inspectorate. Camilla’s experience, especially from the Swedish Gambling Authority and their work to combat money laundering, will be of great value to FMI and I look forward to our future collaboration.”

Under Rosenberg’s leadership, Spelinspektionen delivered on critical objectives by coordinating with wider authorities, as gambling enforcement became a central pillar of Sweden’s new framework for money laundering prevention and financial supervision.

In addition, the authority drafted the mandate for a General Law on Sports Integrity, establishing binding obligations on all professional sports bodies to safeguard competitions from betting-related corruption.

The Ministry highlighted Rosenberg’s broad background, noting that she has held senior management positions across multiple state agencies, with a career focused on regulatory oversight and anti-money laundering measures.

This week, a proposal was sent by BOS – the Swedish Online Gambling Association – urging the government to review regulatory deficiencies that continue to impact the channelisation rate of Sweden’s online gambling market.

Industry stakeholders argue that restrictions on the online casino vertical have hindered progress, as the segment has never achieved the government’s 90% channelisation target (consumer spend on licensed operators) since the market’s inception in 2019.

By the close of 2025, independent advisor Marcus Isgren is expected to present proposed amendments to the Gambling Act to the parties of the Riksdag—likely to include measures to criminalise all forms of unlicensed gambling activities targeting national consumers.

As Rosenberg prepares to transition to her new role at FMI, Finansdepartementet must now identify her successor to lead Spelinspektionen in the next phase of Swedish gambling regulation as the market is reviewed once more on matters related to consumer protection, market integrity, and the encroachment of the black market.