Tipico maintains low levels of gambling harm in 2024 ESG report

Tipico has placed problem gambling and player protection at the forefront of its 2024 Environmental, Social and Governance (ESG) report, published this week.

According to the figures, the company kept turnover from potentially problematic gambling behaviour below 1.5% for the full year. This figure includes activity from customers who would later self-exclude or be excluded before protective interventions were triggered. 

Tipico says maintaining the share below this metric reflects the effectiveness of its early detection systems and is a ‘central focus’ in its broader responsible gambling strategy.

Axel Hefer, CEO of Tipico, stated: “This ESG report reflects our commitment to long-term value creation for all stakeholders, and it shows that growth and responsibility go hand in hand at Tipico. We are very proud of the progress we’ve made in 2024 – the year of the UEFA Euro.”

Meanwhile, the company launched its first nationwide responsible gambling television campaign in 2024, which reached more than four million viewers via sports broadcasts and online platforms. 

The campaign formed part of a broader approach that includes continued funding for research, access to treatment programmes, as well as external evaluations of the company’s player protection practices.

SG – a vital ingredient

While problem gambling continues to attract attention across Europe, Tipico’s report positions harm prevention and data-driven intervention as essential components of its operating model.

The group’s focus on problem gambling prevention comes amid a wider debate about player protection in Germany. Operators, represented by the DWSV trade body, argue that the best way to protect players is by preventing them from exposure to the black market, but the GGL regulator believes that licensed firms need to take more responsibility. 

“Our ESG strategy is about building a sustainable, forward-looking organisation that puts people first and sets consumer protection, integrity and our people at the core of all our operations,” added Christian Wurzinger, Tipico’s CFO.

“Our achievements in responsible gaming and the ongoing development of our teams are a strong testament to this commitment.”

Elsewhere in the report, the company outlined developments in employee training and environmental sustainability. Tipico delivered over 15,000 hours of training in 2024, with an emphasis on leadership and career development across its workforce.

The company also stated it is on track to meet its target of carbon neutrality by 2030. In 2024, it reduced Scope 2 CO₂e emissions by 41% year-on-year and introduced office-wide recycling initiatives. These changes contributed to the company achieving ISO 14001 environmental certification in 2025.

Global push for safety

Tipico isn’t the only gambling operator to see the importance of sustainability in gambling, particularly amid widespread public and political concerns across various European markets

Back In February 2021, Swedish firm Kindred (now owned by French firm FDJ United) launched a sustainability campaign titled ‘Journey to Zero’ to eliminate harmful gambling revenue. It looked to reduce the share of gross winnings revenue generated from high‑risk players to 0%.

Kindred has gradually made progress toward its aim, and by the third quarter of 2023, revenue from high‑risk players had reduced to 3.1%, up from around 3.3% in Q3 2023, with an improvement rate of 87.4% in customer behaviour after interventions 

Other markets like the UK, meanwhile, continue to see extensive charity initiatives, now funded by a mandatory statutory levy paid by licenced UK operators, a requirement of the 2005 Gambling Act review White Paper. 

A recent development saw training from the Young Gamers and Gamblers Education Trust (YGAM) deliver strong results in helping Health and Social Care practitioners spot and respond to gambling and gaming harms in young people, according to an evaluation by Rocket Science.

The report found that after completing the training, practitioners were 72% better at identifying harmful behaviours. Their knowledge of gaming and gambling risks jumped from 14.8% to 95.1%. 

Confidence levels also rose sharply, with a 91.9% increase in their ability to talk to young people about these issues, and a 92.8% improvement in providing support and guidance.

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