“Evolving regulations across the Americas are something we monitor closely”

Focus Gaming News sat down with Charcy Liu, Director of Marketing at TaDa Gaming, to discuss the company’s upcoming exhibition and its regional expansion strategy for SBC Summit Americas.

Exclusive interview.- TaDa Gaming got the ball rolling for its latest exhibition by announcing plans to bring its successful ‘One Beat Ahead’ roadshow to SBC Summit Americas, Fort Lauderdale, Florida, this June 9 – 11.

With its emphasis on both US and Latin American markets, “One Beat Ahead” is aimed at better understanding player demands in order to build the right products faster and actively deliver regional-centric localisation for enhanced engagement and retention figures.

Focus Gaming News sat down with Charcy Liu, director of marketing, TaDa Gaming, to find out more about what the award-winning content provider has planned for this summit.

What new titles are you unveiling at SBC Summit Americas?

We have a number of new titles to reveal at SBC Americas this June, and we promise blockbuster experiences at Stand 530, beginning with a preview of Lucky Cerol 500 and the innovative marketing collaboration we have planned.

Currently in production, this is our new celebrity co-branded slot with leading influencer Cerol. With his 7M+ subscribers giving hundreds of millions of views and 9M Instagram followers, he’s a significant force in Brazil especially.

We will highlight Lucky Tamarin. This is the latest addition to our Lucky series for Latin America and offers jackpots, multipliers, Lock & Respin and an impressive coin collection mechanic. Lucky Tiger 2, which is due out on June 30, will also be available for a sneak peek.

Visitors to our stand can find out more about our expert localisation and engaging gameplay across our slots as well as actively enjoy the Fortune Zombie and Fortune Zombie 2 shooting games, which are designed specifically for the North American market.

How does TaDa Gaming compete in the highly saturated US igaming market?

We entered the US igaming market over a year ago, and our initial approach focused on differentiation rather than scale.

We have a strong advantage with our niche fish-shooting and arcade-style content, as this is a category which is still underrepresented in regulated US markets. This provided us with the opportunity to give operators a distinct product and, critically, one that was expertly aimed at players.

Building our brand for creating instant engagement and retention gave us a competitive edge which was more successful than initially entering such a huge market solely as a slots provider.

Alongside establishing our name, we’ve also focused on a partnership-led approach. This has enabled integrations with multiple companies for easy distribution and accelerated market access in states like Michigan and Pennsylvania.

What is your approach to entering newly regulated markets in Latin America?

TaDa Gaming’s approach to entering newly regulated Latin American markets is built around early compliance, championing local partnerships and our “glocalisation” strategy. This combines global core mechanics and infrastructure with expertly localised content for immediate recognition/appeal within the user experience.

TaDa Gaming is a learning organisation. Our know-how and constant improvement is data-based and enables us to adjust our approach for new target markets. These currently include Argentina, Chile, Peru and Mexico.

In Peru, we are working within the 2024 licensing framework to give us a stable national entry point, while in Argentina, the country’s fragmented province-by-province regulation model means we need to be open to constant adaptation.

For Chile, we are operating on the basis of the expected online gaming regulation rollout. Our significant roster of international gaming licences and certifications gives us a solid framework to manage expectations and still be able to pivot.

Mexico is also a priority market. We’re already seeing ROI through our know-how in navigating the country’s more complex regulatory structure, which means more operators feel confident to trust us.

“TaDa Gaming is a learning organisation.”

Charcy Liu, director of marketing at TaDa Gaming.

How are you adapting to evolving regulations across the Americas?

Evolving regulations across the Americas are something we monitor closely. We obtained the AGCO licence in 2025, and we were one of the first content providers to be ready for Law 14,790 requirements in Brazil, with certifications from industry leaders giving us an early advantage.

Across Latin America, especially Brazil, we have partnered with regional aggregators such as Infingame, Salsa Gator and Zenith to accelerate compliant distribution and certification.

What role does TaDa Gaming aim to play in shaping the future of igaming in the Americas? 

For us, regulation is less a barrier and more a competitive advantage. Being ready with early compliance, forging local partnerships and culturally adapting content means we can enter newly regulated markets both efficiently and sustainably; so shaping the future of igaming in the Americas is something we feel we are already contributing to.

We’ve positioned ourselves as a market-builder rather than just a supplier. We can help to shape regulated igaming evolution across the Americas through innovation, localisation and accessible mobile-first entertainment as well as with gamification tools, streamer collaborations, branded content and community-style engagement.

Our current collaborations with influencers, especially in Latin America, are possible due to this diligent, early approach to entering the American markets as a company willing to learn and willing to take responsibility.

“We’ve positioned ourselves as a market-builder rather than just a supplier.”

Charcy Liu, director of marketing at TaDa Gaming.

How do you balance entertainment value with responsible gaming practices?

Again, I’d say that because TaDa Gaming sees regulation as a competitive advantage, we are able to hit this balance successfully.

Our entertainment value supports our responsible gaming practices because we embed compliance and player protection into our game design and market expansion strategy.

The majority of our games have already received GLI and BMM certifications. From certified RNG, regulator-approved mechanics and global gaming licence-specific safeguards to checking the server seeds in Crash games, we go above and beyond to ensure visible fair play.

Our award-winning gamification tools like WIN CARD and new addition Highlights are designed to create natural breaks in play while we still focus on highly engaging formats such as fish-shooting games, crash games and our signature, multi-feature and gamified slots.

As we are over 80 per cent product-led at TaDa Gaming, we have a lot of people determined to deliver the best in responsible entertainment. In view of the number of awards we’re honoured to have won this year, it looks like we’re succeeding with the balancing act.

For further information, visit TaDa Gaming or email [email protected] to set a meeting for Stand 530, SBC Americas, Fort Lauderdale, Florida, this June 9 – 11, 2026