Flows selected as main partner of OlyBet product expansion

Gambling provider OlyBet has signed a contract with Flows for the integration of the latter’s automation technology.

Through the partnership, OlyBet is now launching branded jackpot experiences for customers that the firm says will enhance consumer engagement with a plethora of gamification elements, available across multiple markets.

OlyBet is a subsidiary of the Olympic Entertainment Group, which is active across Europe with its other brands Olympic Casino and OlyBet Sports Bar&Grill. The company has 142 casino properties in four countries – Estonia, Latvia, Lithuania and Croatia.

On the Flows deal, Andres Torresan, Online Casino Director at OlyBet, said: “Working with Flows on their jackpot solution has been a strong addition to our product strategy. 

“It allows us to launch new engagement features faster and with more control, which is key for our teams and our markets. As we continue to grow, having partners that help us move with speed and simplicity is essential. 

“We are excited to keep evolving this partnership and explore what more we can create together.”

Flows specialises in no-code automation and orchestration, helping operators deploy proactive and efficient player protection measures together with optimised data processing in order to achieve a clear understanding of player interactions.

Speaking exclusively to SBC News, Dan de Souza, VP Commercial at Flows, highlighted that the company enables increased workflows with tools like automated deposit alerts, safer gaming scoring models, as well as detection of advantage play or bonus abuse.

Real-time automation, according to Souza, will be the thing that will make or break operators’ capacity to identify, act and evaluate their protection efforts going forward, with early adopters like OlyBet benefiting the most.

As per the OlyBet partnership, Souza added: “We’re delighted to welcome OlyBet, a leading force in European sports entertainment, to the Flows network of innovators. 

“It’s great to see a brand of their size and reputation recognise the value of our no-code platform through our marketing jackpots feature, using it to strengthen gamification, enhance retention and enrich the player experience. 

“We’re proud to support OlyBet as they bring new levels of excitement to players and look forward to seeing how they continue to innovate with jackpots powered by Flows.”